DECODING GEN Z: WHAT YOU HAVE TO UNDERSTAND

Born roughly between 1997 and 2012, this generation – often referred to as Gen Z – presents a unique opportunity for marketers, educators, and just about everyone else. They’re digital natives, having grown up with the internet and social media, which profoundly shapes their views and behaviors .

For the generation, information isn't simply delivered through legacy media. Instead , Gen Z hunts for content on platforms like TikTok, Instagram, and Twitch, shaping their view of current events. sustainability remains a major focus, alongside equality movements and financial pressures — all im